Apple’s viral “I’m a Mac” ads tainted images of PC users over the years and Microsoft just launched a reply with their “I’m a PC” ads (not the semi failed Seinfeld ones, though buzzy) which surprisingly are pretty good. It’s not bashing Apple at all, and not saying I’m better than you or anything else. It just says hey, look at who uses a PC. No mud slinging, no joking, just purity which I frankly really like over their past “Perfect Family Lifestyle” ads that none of us connected with. “I wear glasses, I wear jeans, I have a beard, I’m a human”. There are quite a few celeb spots in the ads and there is a definite tone about the shear number of users out there vs “other” computers. Transparency in brands, relationship to customers, ability to connect, truth, being nice…. yes… all good things.
Anyhow, I’m not here to say who is better, but it’s great to see this reply from MS. I don’t say this often, but bravo Microsoft! I’m liking you a bit more…. and yes, “I’m a PC”.
Awesome job Crispin, Porter + Bogusky!(the rockin ad firm)