Thinking about coffee after watching Bryant Simon dissect the Starbucks Brand Experience brings me to a somewhat disturbing but enlightning documentry film that reader Tomas has brought to my attention: Black Gold.
“Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.
But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.”
Watch the Youtube Trailer above or read more about this documentry on their website “BlackGoldMovie.com” or on PBS here where you can find the TV schedule (airing in the Boston in April).(Would be nice if it were on Joost which I just received my invite to today 😉 ) The PBS site also has a listing of troubling facts about certain companies to keep in mind the next time you buy yourself a cup of joe.