I love this idea! Not only are these stylish comfy slip-ons great, but they represent a great cause! Sure there are those brands that donate 5% of profits to some fund, but it’s a very different feeling when the very product you purchased is also the donated item! These shoes now represent a much more connected feeling and understanding of the cause. Founder, designer, and “Chief Shoe Giver” Blake Mycoskie has a great story and video you should watch!
Quick thoughts: Brands are becoming such a huge part of our future. They represent a lifestyle and status of life, but they are also icons in solving global issues. Sure there are the ones that do small stunts to satisfy the PR world, but most companies don’t care unless they can profit from it with money. Brands must now echo real global solutions, such as sustainability, poverty, disease, hunger, education, or even as simple as providing footwear to the needed. Losing some profits to gain a much stronger brand experience is not a need, but a must! Our informational society is in the know, and small things can really destroy a brands loyalty.
I’ve been influenced by Greenpeaces “guide to greener electronics“, the Corporate Fallout Detector project, a great deal by William McDonough & Michael Braungarts book Cradle to Cradle, the exhibit and book Massive Change, and the new must buy book WorldChanging!
A few more pics after the jump!