“Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items.”
Happy Holiday to everyone. I’ll be out in Hong Kong for the break and will be back with some goodies to post most likely dealing with food, shopping, and culture.
If you have not already, please join the Facebook Fan page here which I post to often but write less and it’s open for fans to post to as well. I’ll post a few goodies I shared on the fan page below recently for the holiday break:
Betsy Vanlangen has some mesmerizing photography compositions on her website, especially mixing food and materials with people. Makes ya think after looking though her portfolio of work. Lots of inspiration!
This weekend (thanks vimeo) I’ve been enjoying the TV series Design for Life (mentioned before) featuring design guru Phillipe Starck.
Unlike many other design reality shows that I’ve seen, Design for Life dives into the reality in design thinking. Most people outside of the design community generally perceive design as purely aesthetics which in some industries is true, but in a majority of the ones I know, aesthetics is perhaps the last 10% in design.
Design is a method, a process, a way of life, a means to adapt. One breaths every aspect in design while eating, walking around, watching people, sleeping, or typing as I am now. There is a intricate pathway in researching, understanding, inventing, presenting, developing, trying, and broadcasting before one even touches how an project finally looks. Designers want to encapsulate an experience from A to Z and not just elements of a product. One must understand how to observe and learn about a project, then have the ability to influence and push forward a direction upon these observations. Then the deep dive into sketching, communicating, collaborating, interacting, and executing several steps within design. A large understanding in manufacturing techniques, engineering, material properties, transportation limitations, cost, client definitions, brand awareness, business, marketing, users, and trends are all aspects which all designers should be knowledgeable of.
Design for Life is an entertaining glimpse into Starcks personality and philosophies while watching his team educate young individuals into their process. It would be nice to see more shows like this. Watch the 6 episodes after the jump via Vimeo…. which does not include commercials =) ( a better user experience) Read the rest of this entry »
Oh my, luggage that flips into a scooter while your waiting in the airport. A little bored, or tired lugging your gadgets around? Stick them in, flip out the wheel, and ride them around! ha! pretty sweet and has a I want One vibe. Not sure if this is just a concept or actually going into production, but I think I’d buy one for 80-90 bucks and have some fun in the airport.
OOoo, I love magnets, an I think I’m loving wooden magnets even more now from Tegu! Clink Clank, but no broken magnets…. just wooden dings here and there! I think this would be a great holiday gift! Really interesting company story, their sustainable, into education, and SOld out currently! yikes, How am I suppose to get my hands on a few sets to play with and show off my blocknetic creations! Check them out at www.tegu.com.