Above is a picture I took flying Jetblue on my way to CES. If you have not flown Jetblue, do it! They kick butt because they cost less while making the user experience more desirable. They have the cool snooze packs, rocking chairs, personal direct TV screens, spacious seats, clean, tasty snacks, easy to use webpage, soon to be dancing inspired terminals, great customer support, and many other great ideas that keep surprising me. (I’ve got tons more ideas, but I’ll let them hire me to hear those thoughts 😉 )
Anyhow, back to the picture above. This is what I saw while walking back to my seat; a sea of monitors glimmering pool-like reflections onto the walls. These screens really light up the place!!! Besides the light, these screens sure do create some heat. One thing that bothered me was that every single screen was “ON”, blasting images, light, and heat everywhere. Now I usually don’t make a gripe about this, but ever since I got into “save energy mode” I’ve realized how much money and energy can be saved through simple things such as a light. I asked myself, why can’t JetBlue turn off the screens that are not being used? I know users can turn off their screens, but it’s not easy to.(I’ve had to show so many people how to turn them off) This flight was half empty, hence, half the screens were “ON” for no reason. Why can’t the default be “OFF” while the action to turn on the screens be up to the users (If I recall right, this is how it works on some international airlines). Would this actually save them a few dollars of energy a flight, hundreds a day, and perhaps thousands a week?
Jetblue makes tons of simple changes to save money. I think this is a simple idea to save energy unless there is something about energy efficiency on airlines I’m unknowledgeable about. Perhaps they have some future concept to greet users with their names individually on screens for that VIP treatment expereience. Maybe the screens act as secondary heating devices which cost less than heating the fuselage? I have no clue, but I have faith in Jetblue in creating a much better user experience while keeping airfare low and keeping me a couch potato as I’ve probably logged in more movie and TV hours on their airline than I have on land! Jetblue, if your reading this, please make this change or let me know why not. Otherwise, hopefully there’s a reader out there with the right connections to save some mucho energy for them.
update: a few more pictures and thoughts from my red-eye flight back after the jump…
My return flight was a Red-Eye departing Las Vegas at 11:50pm and arriving back to Boston around 8 am. I figured most people would want to get some sleep, hence I was expecting some turned off screens.
I sat up front, row 8 window, but it was apparent that not many knew how to turn off their screens, except this one dude to the left 2 seats in front of me(kudos to him). I turned off the 2 screens in my row and the dude in the aisle seat followed my actions. Trust me, everyone was asleep when I took this picture around 4am while the screens were alive and kickin.. The ones I turned “off” were cool to the touch as the ones that were “on” gave off tons of heat. Wasting energy yah!
These jetters behind me were asleep for some time.(4:30ish a.m) Everytime a person walked by, they would wake up and squint oddly into the screen like wtf while blocking the light with their hands briefly! I really wanted to turn the screens off for them, but as mentioned before, it’s not easy…I counted this time…it’s 14 downward presses from the default brightness to turn off. I also played around to see how bright these screens got. You can’t adjust them to the brightest, but you can go pretty high..
I thought I’d get some shut-eye, but could not sleep. I was tempted to put on one of those eye patches they provided, but I don’t like the idea of being blindfolded in a plane. The picture on the left is one I took while trying to sleep, then, waking up due to the flickering of colors. Yup, it’s bright! A few minutes later I tried to look happier even with black bags under my eye, and a rather fake smile. Anyhow, yes, it’s bright and now I know how the women from the picture above probably felt when she woke up. (picture taken around 5:30-6 am)(screen brightness on default)
So JetBlue…PLEASE have the screens as “OFF” for default or make it easier to turn off. Save money, energy, probably make some customers happier, and join this bandwagon in saving energy in our energy gobbling climate crisis economy!!! (this flight was rather warm compared to others… I wonder how much the 100’s of screens warm up the fuselage?)