Seems like Sony is masterminding yet another colorful commerical after their famous bouncing balls commerical, but this time, their using colored paint balls, and TONS of it:

70,000 litres of paint
358 single bottle bombs
33 sextuple air cluster bombs
22 Triple hung cluster bombs
268 mortars
33 Triple Mortars
22 Double mortars
358 meters of weld
330 meters of steel pipe
57 km of copper wire

Sounds like fun:
Sony Bravia Advert
Flickr pics 

update: an interview with David Patton on the making of the video, on PSFK’s IF here. (thanks jeff)